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New Study Reveals Industries With The Most Confusing Jargon

Jul 18, 2023
  • The study analysed thousands of words, phrases and acronyms to discover which job-focused jargon confuses us the most
  • IT and Telecoms ranked as the industry with the hardest to understand jargon, accounting for almost 54 million Google searches from people attempting to make sense of its often impenetrable language
  • Other industries with particularly difficult to understand vocabulary include finance, legal and marketing 
  • The research also reveals the terms that baffle us the most with ‘CRM’ coming out on top







The Most Jargon-Heavy Industries

搁补苍办鈥 Industry sector Total search volume for jargon-related terms
1 IT and Telecoms 53,879,460
2 Finance 43,590,130
3 Legal 43,265,580
4 Marketing/PR 39,937,260
5 News 30,695,520
6 Agriculture 30,569,210
7 Healthcare 29,051,930
8 Leisure and retail 28,523,780
9 Entertainment 26,582,390
10 Education 24,382,540
11 Property 22,652,650
12 Manufacturing 19,139,270
13 Construction 16,902,030
14 Engineering 14,651,080
15 Charity 12,232,610

A wide range of sectors make up the top 15, with solicitors featuring third, closely followed by the marketing industry, agriculture and healthcare. Intriguingly, sports proved the easiest sector for people to understand, despite there being a large amount of sporting slang, such as ‘turnover’, ‘hat trick’ and ‘offside’. 


The Terms and Phrases We Understand The Least


The study also analysed which specific terms and phrases prove the hardest for us to understand. ‘CRM’ (customer relationship management) tops the list, attracting nearly nine million annual searches. As a term that applies to those in leisure and retail, as well as people working in the world of sales and marketing, the technology is ever present in many of our working lives but is clearly still a source of confusion when it comes to understanding the acronym. 


Other top terms that send people searching for their definitions reflect the times we are currently living in, with ‘recession’ the third most searched term and ‘algorithm’ ranking 11th. A term that describes the rules used by a computer system to make a calculation, algorithms, are often mentioned during the ongoing discussions around how social media platforms can dictate what content their users will be shown within their personal feeds. 

The jargon terms that are the hardest to understand

搁补苍办鈥 Jargon term Total search volume (worldwide)
1 CRM 8,457,600
2 ADHD 6,416,400
3 Recession 6,022,200
4 Equity 5,895,260
5 Matter 5,889,640
6 API 5,693,200
7 CMS 4,327,800
8 APR 4,313,460
9 IP 4,251,600
10 ERP 4,185,600
11 Algorithm 4,116,400
12 Six Sigma 3,683,920
13 Internet 3,643,640
14 Torque 3,638,000
15 Interest 3,405,690

To help people both within and outside of particularly jargon-heavy industries, Yell has created a handy translation guide, which is available for free on their website.


Mark Clisby, Co-CEO of Yell commented: “Jargon is everywhere in our daily lives, whether you’re buying a house, investing savings or trying to make sense of the current political landscape. Jargon clearly plays an important role in communication across almost all industries, however, overuse of it can make people disconnect from what you’re trying to say, especially if they’re not knowledgeable about the industry. 


Whatever sector you work in and whether you are in a meeting, on a call or writing copy for your website or social channels, it’s important to find the simplest way of getting your point across to fellow workers, potential or existing customers. Some jargon may be unavoidable, but a good rule of thumb is to consider whether there is another word or phrase you can use which conveys the same meaning but has a higher likelihood of being understood.” 


For more information on the study, and for Yell’s downloadable translation guide of some of the most difficult to understand jargon, visit:


-ENDS-


Methodology   


Google Keyword Planner was used to find both the most searched for jargon terms, as well as the most jargon heavy industries. To do this, Yell created a list of terminology from 28 industries, compiling terms from online glossaries and jargon-based discussions, before using Google Keyword Planner to find the worldwide annual search volume for each, using the terms ‘what does [JARGON] mean’, ‘what is [JARGON]’ and ‘[JARGON] definition’. The volumes for each were combined to create the final ranking. 


Data correct as of June 2023. 

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15 Oct, 2024
As across the UK temperatures officially hit single digits, homes will be turning to their trusty thermostats to give them some much-needed warmth this autumn. However, with your boiler sitting docile all summer, you may find yourself without heat when you need it. With an average of 5,100 searches each month, in autumn, searches for “boiler repair” begin to creep up. They peak in December as households find broken boilers when they need it the most. Searches have climbed 257% this month alone. With this in mind, Yell has partnered with David Doran, a plumbing expert at Blackstone Plumbing & Heating Ltd to find out what heating checks you need to make and how to avoid a winter breakdown. What checks should you carry out before turning your heating on? 鈼 Check your boiler pressure Your boiler pressure gives you an idea of how efficiently your heating system is running by telling you the pressure of the water circulating through your system. If the pressure is too high, then this could cause leaks to develop. If it’s too low, the system won’t work as well, leading to ineffective heating, and you’ll find your home will be colder than expected. David explains, “Low pressure can result in ineffective heating, while high pressure can potentially damage your system.” He recommends keeping the pressure gauge between 1 and 2 bars, which provides the ideal balance for optimal performance. If you notice a slight increase in boiler pressure while it’s running, don’t worry—this is completely normal. Just ensure the pressure stays below the 3-bar mark during use. 鈼 Check your thermostat Make sure your thermostat is working properly and accurately reading the temperature. If the readings are inaccurate, the thermostat might cause your boiler to work overtime, wasting energy trying to reach a room temperature that’s already been achieved. Conversely, it could shut the boiler off too early, known as short cycling, leaving you in the cold. David suggests, “ Consider replacing old thermostats with programmable or smart thermostats to improve efficiency. If your thermostat runs on batteries, check if they need replacing. ” 鈼 Test out your heating system before you need it It’s important to test your boiler before you need it, to avoid being one of the thousands of Brits searching for “boiler repair” in December. Run your heating system for a short period (e.g., 15-30 minutes) to ensure all radiators heat up evenly and there are no unusual noises from the boiler or pipes (e.g., banging, clanging, or gurgling sounds). Should you notice anything untoward, such as cold spots, it’s worth reaching out to your local heating specialist . On Yell, you can either browse nearby listings or post an enquiry . 鈼 Ensure your boiler is regularly serviced Annual servicing of your boiler is important to ensure that your system is operating safely. According to insights from HomeServe , more than half (58%) of UK households haven't checked that their boiler is working as it should and 56% of the population haven't had an annual boiler service. David says that it’s important to “ have your boiler serviced once a year. Faulty boilers can lead to dangerous situations like gas leaks or carbon monoxide poisoning, which can be deadly. ” A service includes checks for leaks, blockages, and the correct operation of safety devices. David adds, “R egular servicing keeps your boiler running efficiently. Over time, boilers can accumulate dirt, dust, and limescale, reducing efficiency. A well-maintained boiler burns fuel more effectively, helping you save on energy bills. ” Alongside this, it’s important to remember that many boiler manufacturers require annual servicing as part of their warranty terms. Skipping a service could void your warranty, leaving you without coverage if something goes wrong. Additionally, some home insurance policies may also stipulate that your boiler must be serviced regularly. A local plumber should be able to service your boiler and give you the advice and support you need. Tips on how to get the most out of your heating during cold weather According to Pepper Money’s Specialist Lending Study , 73% of people say that even a £100 increase in monthly bills would seriously affect their household finances. With winter on the way, maximising the efficiency of your heating during cold weather can keep your home warm and comfortable while also saving on energy bills. David Doran and Yell provide tips on how to make the most of your heating in the cold weather: 鈼 Only set your heating to when you need it: A programmable thermostat allows you to create a heating schedule that fits your routine, reducing wasted energy when you’re not home or during sleeping hours. Smart thermostats can learn your habits and adjust heating automatically, optimising efficiency. 鈼 Aim for a comfortable temperature: Aim for a comfortable temperature between 18-21°C (64-70°F). Setting your thermostat at 18-20°C can significantly reduce energy consumption compared to higher temperatures. For every degree you lower your thermostat, you can save around 1-3% on your heating bill. 鈼 Only heat the rooms you need: Thermostatic radiator valves (TRVs) only heat the rooms you’re using. Keep unused rooms at a lower temperature or turn the radiators off entirely in those spaces. 鈼 Don’t block the heat with furniture: Avoid placing large furniture or curtains in front of radiators. This blocks heat circulation and makes your heating work harder to warm the room. Clear airflow helps the heat distribute more effectively throughout your home.
03 Oct, 2024
Research by driving experts at Yell has revealed that Leeds and Belfast are officially the best cities to be a learner driver. With driving lessons averaging at £33 per hour in Leeds, this city makes an affordable choice for most learner drivers at 13% less than the national average of £38. Belfast is 3% above the average of £38, but learner drivers benefit from short wait times of 10 weeks. Demand for driving lessons is at an all-time high as the backlog from the pandemic continues. Until driving test capacity increases, the backlog is expected to only get worse, with high-demand areas having seemingly no end in sight. In 2024, there are an estimated 3,712,728 learner drivers in the UK competing for driving test slots, but the Driving Vehicle Standards Agency (DVSA) can only accommodate 2,042,976 of them. This means that demand for driving tests is expected to exceed capacity by 82%. This pressure only continues as data from the DVLA shows that , from January to March 2024 (Quarter 4), 666,000 car theory tests were conducted in Great Britain, an increase of 12% from January to March 2023 (Quarter 4). Equally, from January to March 2024 (Quarter 4), 561,000 car practical tests were conducted in Great Britain, an increase of 25% from January to March 2023 (Quarter 4). The delays in booking tests and the ongoing backlog are causing major frustrations for both drivers and instructors. Learners are having to take more lessons to make up for the additional waiting time and instructors are unable to take on more drivers due to the backlog. According to a survey from car insurance provider Marmalade , 77% of learners have cited that the extra cost of more lessons has been their biggest frustration. DVSA says that learners will need an average of 45 lessons to pass a test , working out around £1,710 per student. However, with wait times for tests now at an all-time high at an average of 21 weeks across the country , driving instructors and their students are in a crisis. Learners across the country are facing a postcode lottery when it comes to waiting for a driving test slot, and most centres are seeing over double the wait times of pre-pandemic levels, which saw an average of only 6 weeks. Leeds and Belfast revealed as the best cities for learner drivers in the UK Taking into account the average cost of driving lessons in each city, the average wait times and driving test search demand, Yell has created a list of the best cities to be a learner driver in 2024. It’s revealed that Leeds and Belfast are officially the best cities to be a learner driver. With driving lessons averaging at £33 per hour in Leeds, this city makes an affordable choice for most learner drivers at 13% less than the national average. While driving test wait times are still relatively high at 20 weeks, this is one week less than the national average, and search demand in the city is slightly less than the national average, seeing 1,700 searches each month. Belfast averages £39 for driving lessons, which is 3% more than average, however drivers benefit from short test wait times at only 10 weeks. Belfast also has a smaller search demand of 1,400 searches each month for “driving lessons Belfast”. London is ranked as the worst place for learner drivers. The average driving lesson costs are second highest in the country at £41 per hour, 8% over the national average. London has the second highest wait times at 23 weeks, which is mirrored in its monthly search demand, which is the highest in the UK with over 2,800 searches for “driving lessons London” each month.
27 Aug, 2024
New research by driving experts at Yell has revealed the UK’s top 10 speed camera hotspots and which regions are catching drivers out this summer. Looking at police records from every county across the UK between the periods of July 2023 and August 2023, the experts at Yell have revealed that Surrey takes the top spot for the most speeding violations in the UK with 22,811 between July and August 2023. In 2023, 203,801 people were found guilty of a speed limit offence - this is a decrease of 8% when compared to the previous year, but an increase of 85% since 2011. Across the UK, there are now around 7000 cameras on the road networks, catching drivers out across the country - from speeding violations to using a phone whilst driving, or parking illegally. Below, the driving experts at Yell have identified the top ten speed camera capitals in Britain: Top 10 UK regions with the highest number of speeding offences The UK’s number one speeding hotspot in the UK is Surrey with 22,811 speeding violations between July-August 2023 . Within Surrey, the speed camera hotspot that has been catching the most drivers on the road is the M25/M3 Junction. The location coming in second for the most speeding violations is West Mercia. West Mercia saw 21,266 speeding violations in the period of July-August 2023, with the M5 J8 SB speed camera catching the most speeding violations. The location coming in third highest for speeding violations is Nottinghamshire, with 16,400 violations being caught. The M1 North Bound between Junction 26 and 27, Notts has been identified as the location that catches the most speeding violations in Nottinghamshire between July-August 2023.
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