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New study reveals SMEs could be losing up to 54% of online revenue by not updating their website

Jul 13, 2021
  • Yell has released findings showing consumers spend 54% less per month on average, on websites that have not been updated regularly, versus those that have.
  • The report, which analysed over 1,000,000 SME (Small & Medium-sized Enterprises) websites also revealed many businesses are neglecting to update their websites, with the average site last updated 15 months ago.
  • 51% of SMEs say that it is costly to update their website.


Yell today released new research into how small businesses are managing their online presence in light of the pandemic, and how, as we come out of lockdown in the UK, getting your website right has never been more important.


The research identified an effective online presence as a key driver for sales and enquiries for SMEs. 80% of businesses stated that their website and social media presence were the most important aspects for generating leads and sales, closely followed by digital marketing and branding (both 79%). 34% of businesses stated that they thought their website was unimportant before the pandemic, but now think that it is important and over one in three SMEs (35%) think that their business would not survive without a website.


Consumers are increasingly seeking out businesses online too. On average, 69% of consumers are either likely or very likely to seek out a business online before making a purchase or booking in a service. This trend looks set to continue beyond the pandemic, with 36% of respondents planning to make most of their purchases online following the lifting of all restrictions.


Content is king


Of the 1 million websites analysed, on average, websites were last updated an estimated 15 months ago, revealing that many SMEs are neglecting to update them regularly, with trades and transport websites being the least frequently updated (both 20 months on average).


Yell’s research shows that this could have a direct impact on revenue from online sales, with the study finding that consumers spend 54% less per month on average on websites that have not been updated regularly versus those that have. Moreover, when consumers were asked what element of a business’s website would most likely increase their chances of making a purchase or booking a service with that business, 42% stated that it was a website having up-to-date information.


The most common reason amongst SMEs for not updating or amending their website was a lack of expertise (34% of respondents). 31% of SMEs noted lack of time as a major factor, 30% were afraid of something going wrong that could break their current site and 26% believed they simply don’t have the money to make changes to their website. Interestingly, 51% agreed that it was costly to update their website.


Designed for success


According to SMEs, design is the most important part of their website (48% of respondents) and this is reflected in consumer behaviour too. Half of consumers surveyed stated that they would be less likely to give a website their business if it was badly designed and 41% said they would not use that business again.


However, the analysis of websites showed that 13% of websites contained text too small to be read on a mobile device. Furthermore, 34% of businesses had a website with horizontal scrolling on mobile devices, a common complaint amongst mobile users, and nearly 1 in 5 (19%) were not optimised for mobile at all.


Speed is of the essence


With 36% of consumers stating that they would be less likely to give a company their business if their website was slow to use and 9% saying they would even post a negative comment about their experience on social media, site speed is another incredibly important factor for SMEs.


On average, the analysis found that it took 6.7 seconds for a business’s website’s page to go from a blank screen to a visually complete state. The industries with the slowest websites on average, were travel (7.7 seconds), family entertainment (7.7 seconds) and sports and leisure (7.5 seconds). The fastest loading websites identified in the research were pet companies (5.8 seconds), waste businesses (6 seconds) and workshop trades (6.1 seconds).


Claire Miles, Chief Executive Officer of Yell commented:

"It’s been an incredibly tough time for businesses across the country. The pandemic has forced them to adapt quickly and has led to a widespread adoption of digital services at speed. Whilst these digital services have been crucial for businesses to survive the past 16 months, our insights show that this trend towards digital is set to continue long past the pandemic. Therefore, it is crucial for SMEs to be getting their digital strategy right and an effective website will always be at the heart of that.
Our research highlights just how important an effective website is in helping to drive sales and leads, which is why Yell is delighted to have enhanced its website product by teaming up with Wix, combining our digital expertise and customer service with one of the world's leading web development platforms to create websites that are easy to update, secure and professionally designed.”

To access further stats from the study and get tips and advice from Yell on how to make your online presence the best it can be, please visit: 


- ENDS -

Notes to editors


Methodology


Survey of 1,011 UK SME owners conducted in March 2021 by Censuswide on behalf of Yell Business.


Survey of 2,039 UK consumers aged 16 and above conducted in March 2021 by Censuswide on behalf of Yell Business.


Website analysis conducted by Insites on behalf of Yell in May 2021.


Contact

Alexander Jones, alex@propellernet.co.uk

Stephen Baker, stephen@propellernet.co.uk

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15 Oct, 2024
As across the UK temperatures officially hit single digits, homes will be turning to their trusty thermostats to give them some much-needed warmth this autumn. However, with your boiler sitting docile all summer, you may find yourself without heat when you need it. With an average of 5,100 searches each month, in autumn, searches for “boiler repair” begin to creep up. They peak in December as households find broken boilers when they need it the most. Searches have climbed 257% this month alone. With this in mind, Yell has partnered with David Doran, a plumbing expert at Blackstone Plumbing & Heating Ltd to find out what heating checks you need to make and how to avoid a winter breakdown. What checks should you carry out before turning your heating on? 鈼 Check your boiler pressure Your boiler pressure gives you an idea of how efficiently your heating system is running by telling you the pressure of the water circulating through your system. If the pressure is too high, then this could cause leaks to develop. If it’s too low, the system won’t work as well, leading to ineffective heating, and you’ll find your home will be colder than expected. David explains, “Low pressure can result in ineffective heating, while high pressure can potentially damage your system.” He recommends keeping the pressure gauge between 1 and 2 bars, which provides the ideal balance for optimal performance. If you notice a slight increase in boiler pressure while it’s running, don’t worry—this is completely normal. Just ensure the pressure stays below the 3-bar mark during use. 鈼 Check your thermostat Make sure your thermostat is working properly and accurately reading the temperature. If the readings are inaccurate, the thermostat might cause your boiler to work overtime, wasting energy trying to reach a room temperature that’s already been achieved. Conversely, it could shut the boiler off too early, known as short cycling, leaving you in the cold. David suggests, “ Consider replacing old thermostats with programmable or smart thermostats to improve efficiency. If your thermostat runs on batteries, check if they need replacing. ” 鈼 Test out your heating system before you need it It’s important to test your boiler before you need it, to avoid being one of the thousands of Brits searching for “boiler repair” in December. Run your heating system for a short period (e.g., 15-30 minutes) to ensure all radiators heat up evenly and there are no unusual noises from the boiler or pipes (e.g., banging, clanging, or gurgling sounds). Should you notice anything untoward, such as cold spots, it’s worth reaching out to your local heating specialist . On Yell, you can either browse nearby listings or post an enquiry . 鈼 Ensure your boiler is regularly serviced Annual servicing of your boiler is important to ensure that your system is operating safely. According to insights from HomeServe , more than half (58%) of UK households haven't checked that their boiler is working as it should and 56% of the population haven't had an annual boiler service. David says that it’s important to “ have your boiler serviced once a year. Faulty boilers can lead to dangerous situations like gas leaks or carbon monoxide poisoning, which can be deadly. ” A service includes checks for leaks, blockages, and the correct operation of safety devices. David adds, “R egular servicing keeps your boiler running efficiently. Over time, boilers can accumulate dirt, dust, and limescale, reducing efficiency. A well-maintained boiler burns fuel more effectively, helping you save on energy bills. ” Alongside this, it’s important to remember that many boiler manufacturers require annual servicing as part of their warranty terms. Skipping a service could void your warranty, leaving you without coverage if something goes wrong. Additionally, some home insurance policies may also stipulate that your boiler must be serviced regularly. A local plumber should be able to service your boiler and give you the advice and support you need. Tips on how to get the most out of your heating during cold weather According to Pepper Money’s Specialist Lending Study , 73% of people say that even a £100 increase in monthly bills would seriously affect their household finances. With winter on the way, maximising the efficiency of your heating during cold weather can keep your home warm and comfortable while also saving on energy bills. David Doran and Yell provide tips on how to make the most of your heating in the cold weather: 鈼 Only set your heating to when you need it: A programmable thermostat allows you to create a heating schedule that fits your routine, reducing wasted energy when you’re not home or during sleeping hours. Smart thermostats can learn your habits and adjust heating automatically, optimising efficiency. 鈼 Aim for a comfortable temperature: Aim for a comfortable temperature between 18-21°C (64-70°F). Setting your thermostat at 18-20°C can significantly reduce energy consumption compared to higher temperatures. For every degree you lower your thermostat, you can save around 1-3% on your heating bill. 鈼 Only heat the rooms you need: Thermostatic radiator valves (TRVs) only heat the rooms you’re using. Keep unused rooms at a lower temperature or turn the radiators off entirely in those spaces. 鈼 Don’t block the heat with furniture: Avoid placing large furniture or curtains in front of radiators. This blocks heat circulation and makes your heating work harder to warm the room. Clear airflow helps the heat distribute more effectively throughout your home.
03 Oct, 2024
Research by driving experts at Yell has revealed that Leeds and Belfast are officially the best cities to be a learner driver. With driving lessons averaging at £33 per hour in Leeds, this city makes an affordable choice for most learner drivers at 13% less than the national average of £38. Belfast is 3% above the average of £38, but learner drivers benefit from short wait times of 10 weeks. Demand for driving lessons is at an all-time high as the backlog from the pandemic continues. Until driving test capacity increases, the backlog is expected to only get worse, with high-demand areas having seemingly no end in sight. In 2024, there are an estimated 3,712,728 learner drivers in the UK competing for driving test slots, but the Driving Vehicle Standards Agency (DVSA) can only accommodate 2,042,976 of them. This means that demand for driving tests is expected to exceed capacity by 82%. This pressure only continues as data from the DVLA shows that , from January to March 2024 (Quarter 4), 666,000 car theory tests were conducted in Great Britain, an increase of 12% from January to March 2023 (Quarter 4). Equally, from January to March 2024 (Quarter 4), 561,000 car practical tests were conducted in Great Britain, an increase of 25% from January to March 2023 (Quarter 4). The delays in booking tests and the ongoing backlog are causing major frustrations for both drivers and instructors. Learners are having to take more lessons to make up for the additional waiting time and instructors are unable to take on more drivers due to the backlog. According to a survey from car insurance provider Marmalade , 77% of learners have cited that the extra cost of more lessons has been their biggest frustration. DVSA says that learners will need an average of 45 lessons to pass a test , working out around £1,710 per student. However, with wait times for tests now at an all-time high at an average of 21 weeks across the country , driving instructors and their students are in a crisis. Learners across the country are facing a postcode lottery when it comes to waiting for a driving test slot, and most centres are seeing over double the wait times of pre-pandemic levels, which saw an average of only 6 weeks. Leeds and Belfast revealed as the best cities for learner drivers in the UK Taking into account the average cost of driving lessons in each city, the average wait times and driving test search demand, Yell has created a list of the best cities to be a learner driver in 2024. It’s revealed that Leeds and Belfast are officially the best cities to be a learner driver. With driving lessons averaging at £33 per hour in Leeds, this city makes an affordable choice for most learner drivers at 13% less than the national average. While driving test wait times are still relatively high at 20 weeks, this is one week less than the national average, and search demand in the city is slightly less than the national average, seeing 1,700 searches each month. Belfast averages £39 for driving lessons, which is 3% more than average, however drivers benefit from short test wait times at only 10 weeks. Belfast also has a smaller search demand of 1,400 searches each month for “driving lessons Belfast”. London is ranked as the worst place for learner drivers. The average driving lesson costs are second highest in the country at £41 per hour, 8% over the national average. London has the second highest wait times at 23 weeks, which is mirrored in its monthly search demand, which is the highest in the UK with over 2,800 searches for “driving lessons London” each month.
27 Aug, 2024
New research by driving experts at Yell has revealed the UK’s top 10 speed camera hotspots and which regions are catching drivers out this summer. Looking at police records from every county across the UK between the periods of July 2023 and August 2023, the experts at Yell have revealed that Surrey takes the top spot for the most speeding violations in the UK with 22,811 between July and August 2023. In 2023, 203,801 people were found guilty of a speed limit offence - this is a decrease of 8% when compared to the previous year, but an increase of 85% since 2011. Across the UK, there are now around 7000 cameras on the road networks, catching drivers out across the country - from speeding violations to using a phone whilst driving, or parking illegally. Below, the driving experts at Yell have identified the top ten speed camera capitals in Britain: Top 10 UK regions with the highest number of speeding offences The UK’s number one speeding hotspot in the UK is Surrey with 22,811 speeding violations between July-August 2023 . Within Surrey, the speed camera hotspot that has been catching the most drivers on the road is the M25/M3 Junction. The location coming in second for the most speeding violations is West Mercia. West Mercia saw 21,266 speeding violations in the period of July-August 2023, with the M5 J8 SB speed camera catching the most speeding violations. The location coming in third highest for speeding violations is Nottinghamshire, with 16,400 violations being caught. The M1 North Bound between Junction 26 and 27, Notts has been identified as the location that catches the most speeding violations in Nottinghamshire between July-August 2023.
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